Category: Insights

This holiday season has a high likelihood of being the biggest ever when it comes to tablet sales, as multiple manufacturers have unveiled highly publicized new devices over the past few months. To provide a view of the current market environment, Chitika Insights conducted a study focusing on tablet usage in North America.

Available on both desktops and tablets, Windows 8 is Microsoft’s first major attempt to develop an operating system (OS) which integrates many features of the mobile experience. These range from user interface (UI) elements, to taking advantage of new hardware, and technologies such as USB 3.0 and near field communications (NFC). In order to provide… Continue reading Windows 8 Represents 2.3% of Windows Traffic Nearly Two Months Following Debut

UPDATE: Thursday, December 20th marks the first full week of Google Maps’ availability in the Apple App Store. To determine the impact of Google Maps on iOS 6 adoption, Chitika Insights conducted a research study analyzing the trend in adoption rates since the applications’ release, along with mapping the OS’ adoption rates since its debut on… Continue reading UPDATE: Little Change in iOS 6 Adoption Following Google Maps Relaunch

Two of the biggest players in the computing space – Microsoft and Google – recently launched their most ambitious efforts yet in the tablet marketplace. Microsoft’s Surface was launched on October 26th, 2012 as the flagship tablet for Windows 8, with a more powerful Pro edition debuting in December. Google released its Nexus 10 on… Continue reading Room for Growth: Microsoft Surface Only Generates 0.13% of All Tablet Web Traffic

In November, much of what has defined the tablet market in the past remains the same. The iPad continues to dominate, holding over 88% of tablet Web traffic market share, maintaining their lead. In second place comes Amazon’s Kindle Fire with 4.05 impressions per 100 iPad impressions, or about 3.6% of total tablet Web traffic… Continue reading November Tablet Market Share Update

Apple’s iPhone 5 is estimated to have posted impressive sales figures since its release in September. Friday, November 30th marked 10 weeks since the iPhone 5 became available in stores, and Chitika Insights decided to investigate how usage of the device has grown.

With the busiest shopping days of the year encouraging an uptick in electronic purchases, Chitika Insights conducted a study to examine the impact of Black Friday on overall iOS and Android Web traffic share.

The newest infographic from Chitika Insights provides 3 sections of valuable points of reference for online marketers, including a comparison of click-though-rates for major desktop and mobile browsers, along with average words per search query, and a desktop browser usage breakdown for the 4 most populated states in the U.S.