Category: Insights

Between January 2014 and January 2015, Samsung tablets experienced the largest increase in North American usage share of any other tablet brand. Conversely, users of Apple’s iPad, while still responsible for the largest portion of North American tablet Web traffic, now generate a usage share 7.4 percentage points lower than January 2014, and 10.2 percentage… Continue reading First Quarter 2015 Tablet Update: Samsung Usage Share Increases by 88% Year-over-Year

Despite iPhones remaining the largest source of smartphone Internet traffic in North America, our latest study finds a relatively high degree of variation of iPhone usage rates on a state-by-state basis.

Mobile application vs. Web traffic on North American smartphones reflect similar environments from a brand perspective. But while, for example, Apple users generate the most traffic in both ecosystems, the differences between a given user base’s app and Web share sheds some light on how app usage rates differ on a platform-to-platform basis.

Several years following their North American debut, smartphones with five-inch and larger screens, nicknamed phablets, have become decidedly mainstream. Samsung has designed both of its latest flagship Galaxy S devices with screens surpassing the five-inch mark, and Apple released its first phablet-style iPhone earlier this fall. With Samsung’s sizable number of offerings in the segment,… Continue reading Phablet Status Report: 77% of North American Usage from Samsung Users, but Apple, Others Growing Quickly

iPad users generated 79.9% of North American tablet-based Web traffic over the month of September 2014 – a share down from the 81% figure observed one year ago, but a gain of 1.9 percentage points since July 2014. Meanwhile, Amazon and Samsung tablets are, respectively, still the second- and third-largest sources of tablet Web usage… Continue reading Fourth Quarter 2014 Tablet Update: iPad Usage Share Rises Since July, Drops Slightly Year-over-Year

As part of Apple’s multi-faceted event held on October 16, 2014, the company officially released OS X Yosemite to the general public. Apple had previously made a public beta of the OS available for the first time in the company’s history, and this seems to have helped boost initial adoption rates slightly beyond what was… Continue reading OS X Yosemite Adoption Rate Slightly Outpaces Mavericks in North America

While owners of Samsung devices continue to drive the largest share of North American Android Web traffic by a substantial margin, LG posted the largest usage share gains among any Android brand between June and September 2014.

iPhone 6 users now generate 2.3% of total North American iPhone-based Web traffic – a figure roughly 0.8 percentage points higher than what was observed the first weekend following release. Meanwhile, the share of U.S. and Canadian iPhone-based Web traffic driven by iPhone 6 Plus users reached 0.3%, an increase of 0.1 percentage points since… Continue reading UPDATE: iPhone 6 Usage Rates Continue to Grow, Hit 2.3% of North American iPhone Web Traffic

Apple began pushing out iOS 8 updates to eligible devices around 1pm ET on September 17, 2014. Unlike with iOS 7, which boasted a wide variety of differences from its predecessor iOS 6, in particular a brand new look and feel, iOS 8 was more incremental in its improvements. These include the ability to add… Continue reading iOS 8 Adoption Rate Slower than iOS 7, 6, Hits 7.3% Nearly 24 Hours After Public Release

On September 9, 2014, Apple is expected to announce one or more new iPhone models, along with some news regarding the availability of the newest editions of iOS and OS X. Going into the event, usage-based stats show that Apple has done a noteworthy job managing its own mobile ecosystem from an adoption standpoint.