According to Matthew Campbell and Amy Thomson of in Bloomberg.com that the geo-locating Nike and Heineken apps proves that mobile advertising has arrived for real. Due to the recent developments in smart phone technology and the resulting increase in popularity, mobile advertising is the hot new marketing venue. Campbell and Thomson cite Gartner Research, which… Continue reading Smart Phones Pave the Way for the Future of Online Advertising
Category: Industry Pulse
Mobile Games are the Next Frontier in Advertising
The massive growth of mobile games since 2008 reached an astounding $6 billion last year. Earlier this year, Don Reisinger reported that Juniper Research expects this $6 billion in sales to reach $11 billion by 2015. This assumes that the current rate of growth of mobile games continues and there is little sign that it… Continue reading Mobile Games are the Next Frontier in Advertising
NEW: Chitika | LAX – Local Ad Exchange
Local advertising is definitely a sector we are extremely excited to be getting into. We have partnered with some guru’s in the local ad industry, like YellowBook and CityGrid Media. The potential benefits of Chitika | LAX are going to be plentiful for Chitika publishers as this will bring a great new way to monetize… Continue reading NEW: Chitika | LAX – Local Ad Exchange
Chitika @ GeoDomain Expo & AppNexus Summit 2010
GeoDomain Expo is the sharing of information and best practices among the Associated Cities member/operators and is the reason why Associated Cities has become one of the most important coalitions of independent media owners on the Internet. Vik Chhabra, Director of Business Development at Chitika, was asked to present on the: Developing Any City panel.… Continue reading Chitika @ GeoDomain Expo & AppNexus Summit 2010
The man behind the "number of iPads sold"
The man behind our newly famous “estimated number of iPads sold” is actually one of the youngest “men” here at the Chitika office; Gui Pinto just celebrated his 20th birthday. In the picture above, Gui is holding his brand new iPad he received as a gift from Chitika CEO, Venkat Kolluri for putting together the… Continue reading The man behind the "number of iPads sold"
Chitika One Of Safest Ad Networks
I came across an interesting report on TechCrunch today on ad networks with malware-infected advertisements. The report referenced some statistics put out last month by the Avast! anti-virus team, warning people about a new bug making its way through the internet through advertisements. The study posted the ad networks that spread the malware at the… Continue reading Chitika One Of Safest Ad Networks
SEO Tips for Bing – SMX Interview
Hi, all! I’ve put out a few research studies showing that Bing traffic converts better than Google traffic, and always the response from publishers has been: “Great, now what do I do?” How do you optimize your website to increase your traffic from Bing specifically? Well, last week I attended SMX West in San Jose,… Continue reading SEO Tips for Bing – SMX Interview
Chitika Study: Bing Struggling To Win Even IE Users
The power of bundled software can be an amazing thing – all three major operating systems have a bundled Internet browser, each of which has 73% of their OS’s Internet usage (based on a sample of 163 million US/Canada impressions across the Chitika network in early August). But Bing, the decision engine Microsoft bundles with… Continue reading Chitika Study: Bing Struggling To Win Even IE Users
Chitika Study: Open Source Users Love Google, Hate Microsoft
With the upswing in the number of Linux boxes (thank you netbooks and Dell) and as much interest we have in the search engine market, we at Chitika thought we’d take a look at the search habits of our open-source friends. We compared the OS and search engine data for 163,211,927 searches – a sample… Continue reading Chitika Study: Open Source Users Love Google, Hate Microsoft