Category: Industry Pulse

A Season for Giving: Chitika Supports Local Charity with Toy Donation

At Chitika, we love to welcome the holidays by decorating the office and bringing in treats to share. We also take the opportunity to participate in holiday giving, one of the most important elements of the holiday season.  This year Chitika worked with Timothy’s Toy Box, a charity local to our corporate headquarters, to help… Continue reading A Season for Giving: Chitika Supports Local Charity with Toy Donation

Are We Entering a "Mobile-First" World?

As we approach the new year, marketers and consumers alike are asking the question of whether or not we are entering a “mobile-first” world. For years, data companies have been predicting and measuring the massive shift from desktop to mobile, and with the recent explosion of new (affordable) smartphones and tablets, that shift is happening… Continue reading Are We Entering a "Mobile-First" World?

Tips for Site Optimization: CTR by Browser [Insights Infographic]

Chitika Insights, the research arm of Chitika, is constantly putting out studies that take a close look at industry trends. We’re always trying to keep ahead of the curve, and we love to put out content that is not only industry relevant, but relevant to our publishers as well! Recently, we published an infographic on… Continue reading Tips for Site Optimization: CTR by Browser [Insights Infographic]

How Local Businesses Are Seizing Opportunity in the Smartphone Market [Chitika in the News]

Chitika made front page news today in the Worcester Business Journal, where CEO Venkat Kolluri and GM of Chitika’s Mobile Division, Matt Kojalo, were both interviewed on Chitika’s focus shift toward the rapidly-growing mobile ad world. The article, “Growing Smartphone Ecosystem Creates New Jobs, Ventures,” by Matt Pilon, focuses on the businesses in central Mass… Continue reading How Local Businesses Are Seizing Opportunity in the Smartphone Market [Chitika in the News]

Come join Chitika's Happy Hour @ T.R.A.F.F.I.C Conference in Fort Lauderdale

Chitika will be hosting a happy hour at the T.R.A.F.F.I.C Conference in Fort Lauderdale, which is taking place this weekend from October 7th to October 10th. The conference is being held at the Ritz Carlton, and representing Chitika will be Vik Chhabra, Director of BizDev. To get more details on the happy hour, contact Vik… Continue reading Come join Chitika's Happy Hour @ T.R.A.F.F.I.C Conference in Fort Lauderdale

Chitika Pioneering Industry Shift Toward Mobile Ads [In the News]

At Chitika, innovation is something we are able to successfully incorporate into all aspects of our company. You’ve heard about our unique office atmosphere, but it’s important not to forget about who we are – a data analytics company and online ad network. In Sunday’s Worcester Telegram & Gazette, Jon Towne, correspondent, detailed Chitika’s ahead-of-the-curve… Continue reading Chitika Pioneering Industry Shift Toward Mobile Ads [In the News]

Publishers Favor Smartphone Platforms for Mobile Advertising

According to Erick Schonfeld’s report on mobile trends, smartphones now host over 78% of all mobile ads in the United States. He references research from InMobi, one of the world’s largest mobile ad networks, which reviewed mobile ad impressions from quarter to quarter of this year. Now well into quarter two, InMobi already has seen… Continue reading Publishers Favor Smartphone Platforms for Mobile Advertising

Google+ is a Legitimate Challenger to Social Networking Superpowers

On June 28th, Google launched their new social networking site, Google Plus. The release instantly grabbed the attention of the tech world, and flooded the blogosphere with all sorts of posts, articles, and videos. The common question has been: “Can Google Plus compete with Facebook and Twitter?” The data analytics team here at Chitika decided… Continue reading Google+ is a Legitimate Challenger to Social Networking Superpowers