After its release on September 19th, 2012, iOS 6 notably achieved a 15% share of all iOS traffic in its first 24 hours, and saw an adoption rate of over 50% after only 2 weeks. Chitika Insights decided to see how the new OS’ adoption has evolved a full month out from its debut.
Category: Featured
Chrome for iOS Market Share Nears 3%; Safari still Dominant
Since our first report on the new Google Chrome browser for iOS, usage rates of the mobile browser have continued to grow. Based on data from our Chrome for iOS Adoption Tracker, Google Chrome now accounts for 2.7%* of Web traffic on iOS, up from 1.5% on July 17.
Samsung Galaxy S III Usage Growing Significantly Since its Release
Due to the resounding success of the Samsung Galaxy S III in the market so far, Chitika Insights conducted a study to determine how the device was performing relative to other Samsung Android phones currently in the marketplace.
New iPad Usage Growth in U.S. and Canada Slows after Initial Jump
It has been more than four months since the new iPad was launched, and despite strong international sales, usage numbers point to a fading consumer fervor around the device in North America.
iPad Takes Slight Dive, Samsung, Google See Tablet Success in July
Chitika Insights’ latest Tablet Market Share Report shows big gains for the Samsung Galaxy Tab and the brand new Google Nexus 7 over the past month.
Mountain Lion Roars, Captures 3.2% Share in First 48 Hours
After 48 hours on the market, Mac OS X Mountain Lion captures 3.2% of market share.
Update: Ice Cream Sandwich up 525% in Four Months, Jelly Bean Rolls Out
Ice Cream Sandwich (ICS) is chipping away at the Android market with a 9.63% share – a significant jump from 1.54%, seen in our March report. Gingerbread is still the leader with 71.10% of market share.
Internet Access Platform Tracker Methodology
The purpose of the Internet Access Platform Tracker is to highlight the share of Web use for Tablets, Smartphones, and Desktop and the operating systems powering them. To determine the respective share of different personal computing devices, Chitika Insights performed an analysis of the unique impressions seen originating from Tablets, Smartphones, and Desktops within the Chitika Ad network.
Study: Most Recent Internet Explorer Versions have Highest CTRs
How often do you click an online ad, and how often do you update your browser? These two questions, while seemingly unrelated, actually have a lot to do with one another. The Chitika Insights team looked to quantify this phenomenon by focusing on Internet Explorer, and examining the differences in click-through-rate (CTR) based on version number.
Study: iOS CTR Higher than Android; iPad Users Most Likely to Engage with Mobile Ads
Mobile devices have emerged as one of the major means for consumers to access, share, and manipulate information on the web – and it shows no signs of slowing down. As of March 2012, mobile traffic has already seen a 35% increase in under a year, as stated in this previous Chitika Insights study. The Pew Center for Research reports that smartphones now make up a majority (53%) of mobile devices in the U.S., presenting a huge opportunity for advertisers.