As the number of the browsers available to consumers continues to grow, its necessary for search engine marketers to be aware of the browser distribution of their sites traffic. Chitika Insights’ newest study breaks down CTR by browser version. Knowing what browsers return the highest CTR is useful information for online advertisers looking to optimize their ad monetization.
Category: Browser
Firefox 6 Takes Off, up to Over 8% of Traffic
Firefox 6 was released over a week ago, and already sees a large share of Chitika’s traffic. How big can Firefox 6 get?
Is Bing Winging on Internet Explorer?
Since Bing’s debut in May 2009, Microsoft has dedicated hundreds of millions of dollars toward an advertising campaign focused on promoting Bing as a viable alternative to Google. Arguably, this has been met with some success, as the search engine now captures roughly 14% of the market (30% if you include all Bing powered search… Continue reading Is Bing Winging on Internet Explorer?
A Window Into Mozilla’s New Release Process
Recently, Mozilla has shifted its release strategy to mimic that of Google Chrome, in the sense that they have reduced the amount of time between updates. Just three months following the release of Firefox 4, Mozilla came out with Firefox 5. Our Insights team was curious to see how this new strategy influenced how quickly… Continue reading A Window Into Mozilla’s New Release Process
Mobile Browser Market Breakdown: Apple’s Safari is in the Lead
With the large amount of news circulating around mobile recently, Chitika Insights thought it would be interesting to take a look at the composition of its mobile traffic by browser to determine the most popular user agent. Although most mobile devices come with a built-in browser, most users have the option of downloading a variety of external browsers from the respective app stores.
Browser and OS Markets Disected
Over the past week, the analysts at Chitika Insights decided to take a look at what operating systems and browsers responsible for the majority of the traffic on the internet. So, for the first time, we are pleased to present you with this week’s OS /Browser Breakdown.
Long Beach, CA: Top Firefox 5 Early Adopters
Firefox 5 is a little over one week old. Chitika Insights decided to take a look at some metro area data to determine where the fastest adopters of the new version live.
Chrome 11: New Version, Same Fast Adaptation Rate
New browsers gain market share fast, but how fast? Chitika Insights took a look at the newest browser version to hit the web, Google Chrome 11.
Firefox 4 Driving Google Growth while IE 9 Drives Bing
With two new major browser releases in a short span, Chitika Insights poses the question of what the characteristics of an early adapter are? A look at the search engine distribution of IE9 and Firefox 4 indicate one thing: Microsoft is pushing forward on Bing, but Google is still king of Firefox.
A Tale Of Two Launches: IE9 vs. Firefox 4
Two new browsers launched in the past week-plus: Microsoft’s Internet Explorer 9, and Mozilla’s Firefox 4. Despite launching a week after IE9, Firefox already has a higher browser market share.