Category: Browser

Chrome for iOS Adoption Tracker Methodology

Tracking Chrome for iOS Adoption in the Mobile Market The purpose of the Chrome for iOS Adoption Tracker is to highlight the share of Web use for Chrome on the iOS ecosystem. To determine the respective web browser shares on iOS, Chitika Insights performed an analysis of the unique iOS impressions seen originating from Safari, Chrome, and… Continue reading Chrome for iOS Adoption Tracker Methodology

Study: Firefox Update Strategy Pays Dividends

On the heels of last month’s report regarding the impressive adoption rate of Firefox 12, Mozilla’s 13th iteration of its flagship browser hit the Web on June 3, a day before its official release, due to an online leak. With its past success in migrating users to new versions, the Chitika Insights team wanted to see if the adoption of the newest Firefox version would fare similarly.

Study: Most Recent Internet Explorer Versions have Highest CTRs

How often do you click an online ad, and how often do you update your browser? These two questions, while seemingly unrelated, actually have a lot to do with one another. The Chitika Insights team looked to quantify this phenomenon by focusing on Internet Explorer, and examining the differences in click-through-rate (CTR) based on version number.

Research: Firefox 12 Second-Most Popular Version in First Week

Open source icon Mozilla Firefox has grown to command a substantial level of market share within the Internet browser marketplace. Due to the free software’s unique nature as an open source project, maximizing the adoption rate of Firefox’s latest version is important in order to maintain the security of its users, while also ensuring that the software’s millions-strong user base won’t be shut out on some of the latest and greatest features available on the Web. To visualize the rate of adoption, Chitika Insights tracked how many people have switched over to the 12th version of Firefox since April 24 – covering its first week of wide release.

Study: MSIE Sees Greatest Traffic During Work Day; Chrome Picks up in Evenings

The last twelve months have been a wild ride in the world of web browsers. Chrome has been rapidly capturing market share from Microsoft Internet Explorer (MSIE), which traditionally has held the majority of web browser market share – beginning with Microsoft Windows dominance of personal computer industry. It has often been said that the reason behind MSIE’s dominance in the market is due to heavy corporate usage.

Chrome 18 Sees High Adoption Rates; 33% of Users Running Latest Version

Almost four years after Google released a significant portion of Chrome’s source code as a part of the open source project Chromium, Google Chrome has grown to establish itself as one of the most popular browsers in the world, currently garnering 16% of web browsing market share. One of the benefits of converting the Chrome project to open source, has been an intense collaboration from within the developer community which has supported a notoriously rapid release schedule.