Category: Blog

In a previous study, 7,500 Chitika publishers made an average of 15% more revenue simply by turning on the Hover ad unit for their websites. And now, our new and improved Chitika Hover 2.0 is poised to make our publishers even more!

One of the biggest sources of frustration with some other ad networks is an ambiguous terms of service (TOS) agreement leading some publishers to be banned without so much as an explanation. This is sometimes after months or years of seemingly good standing with little to no changes to the site. At Chitika, we have… Continue reading Terms of Service: Staying Away from the Dark Side

One question we often get from publishers is how we determine which ads get shown on their site. While our algorithms take a wide variety of factors into account, the exact ad shown to a given user is greatly dependent on the geographic location of that user and how they got to the website itself.… Continue reading Spotlight: Traffic Sources that Make You $$

In this post, we tackle one of the major factors influencing a publisher’s revenue – how they implement the Chitika ad code in terms of page position and unit size. Due to the differences in behavior between sets of audiences, the optimum settings for maximizing ad revenue can vary drastically between website types.

For our premium advertisers, including those that provide us with Rich Media/display inventory, we’re able to deliver their best ads to sites with traffic representing the greatest proverbial bang for the buck – our Gold-level publishers. With Gold-level publishers recieving our highest-value ads in terms of CPM, how can a publisher move up the tiers?

We all know the realtor’s mantra “location, location, location” when referring to what makes property desirable. It doesn’t matter if you have the biggest, most beautiful house on the block; no one will want to buy it if its next to the dump!

This week a group of Chitikans took a few hours away from optimizations, analytics and modeling to get our hands dirty for a good cause — literally! We packed up our paintbrushes and power tools last Wednesday and joined forces with local MetroWest Habitat for Humanity to help build a new duplex for two local… Continue reading Chitika Lends a Hand (or 14) to Habitat for Humanity

Was Microsoft’s Surface tablet saved by the holidays? What will parents look for in the next generation of tablets for children? And what will 2014 bring to the tablet space? These are all questions Chitika’s Mobile Division General Manager answered in an interview for Bloomberg West Television.

Anyone who has ever been to an event at Chitika’s stateside headquarters knows that they’re packed with fun, interactive learning opportunities (like our Big Data Open House). But the Chitika office in Hyderabad, India didn’t want HQ to have all the fun, so they recently hosted their first event ever: a Creative Media Competition with… Continue reading Competitors Bring the Heat at Chitika India’s Creative Media Design Event