Mac Impressions Spike in April – The iPad Effect?

Impressions from Mac OS-based computers spiked in April, according to our traffic data, from just over 7% to just over 10% of all traffic. Whether this is caused by more Macs sold, or more people using their Macs, is unclear; what IS clear, however, is that after the iPad launched, we saw way more Mac-based traffic almost immediately. Featured in Macworld

Chitika @ GeoDomain Expo & AppNexus Summit 2010

GeoDomain Expo is the sharing of information and best practices among the Associated Cities member/operators and is the reason why Associated Cities has become one of the most important coalitions of independent media owners on the Internet. Vik Chhabra, Director of Business Development at Chitika, was asked to present on the: Developing Any City panel.… Continue reading Chitika @ GeoDomain Expo & AppNexus Summit 2010

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Chitika @ GeoDomain Expo & AppNexus Summit 2010

GeoDomain Expo is the sharing of information and best practices among the Associated Cities member/operators and is the reason why Associated Cities has become one of the most important coalitions of independent media owners on the Internet. Vik Chhabra, Director of Business Development at Chitika, was asked to present on the: Developing Any City panel.… Continue reading Chitika @ GeoDomain Expo & AppNexus Summit 2010

New UI Optimizer to Kick CTR Up A Notch

Introducing the UI Optimizer – the power of Chitika’s research increasing your site’s revenue!   For the past month, we at Chitika have been experimenting with a UI optimizer for some of our highest-performing sites, and our beta partner sites have seen as much as a 30% lift in their clickthrough rate.  Now, we’re excited… Continue reading New UI Optimizer to Kick CTR Up A Notch