Chitika Insights’ last report on the Microsoft Surface observed steady, moderate usage share growth for the tablet family within North America. Since that time, retailers like eBay and Best Buy unveiled temporary discounts on the Surface RT model, and our most recent usage statistics point to a substantial usage share boost for the tablet around… Continue reading North American Microsoft Surface Usage Rises Sharply, Surpasses Barnes and Noble Nook
Author: user
Internet Privacy Forum Highlights Chitika’s Responsible Data Collection in Case Study
Do you value your privacy? Of course you do – and so we! Which is why we were honored to have our privacy practices dissected and commended in a case study by the website All About Do Not Track.
Chitika’s Big Data Open House Brings Data-Driven Minds Together
What do you get when you bring together students, professors, Chitika employees, and other data-focused professionals around the Greater Boston area? Add in some free food, an open bar and plenty of opportunities to learn about data-driven engineering, and you have the Chitika Big Data Open House!
A Heap of Holiday Cheer: Chitika Raises $1,000 for Toy Donation to Local Charity
As much as we love holiday gatherings and treats around the office, the spirit of giving is what we love most about this time of year at Chitika.
UPDATE: iOS Version Distribution Study – 2012 through 2013
To provide a longer-term view of iOS version distribution over time, Chitika Insights examined a full year of iOS version distribution.
Chitika named a Top Place to Work and Great Place for Perks by Worcester Business Journal
Two recent articles by the Worcester Business Journal have revealed Chitika as both a Top Place to Work in the MetroWest for 2013, as well as one of a few prominent local technology companies leading the way in employment perks. And what can we say? Unwinding midday with a game of ping pong or darts… Continue reading Chitika named a Top Place to Work and Great Place for Perks by Worcester Business Journal
Microsoft Surface Usage Continues to Grow Following Surface 2 Release
In Chitika Insights’ previous report on the Microsoft Surface RT, data pointed to a substantial growth in the device’s North American usage share following a price decrease in mid-July. In this latest analysis, Chitika Insights found that usage of Microsoft’s latest tablet device, the Surface 2, experienced some notable growth in the month following its… Continue reading Microsoft Surface Usage Continues to Grow Following Surface 2 Release
Chitika Case Study: One Publisher’s Experience Using New Display Ad Units*
When we announced the release of our new display ad unit option last month, we anticipated the ads resulting in overall better optimization and targeting for our network of over 300,000 publishers. One Chitika publisher in particular, Stanzapub, benefitted greatly from using display ads in tandem with text. Here is his story.
Chitika Announces New Targeted Display Ad Option
At Chitika, we’ve always been proponents of choice and optimization. So when we began rolling out our new programmatically driven display ad option in mid-October, we knew our publishers and their visitors would benefit from the increased choice of ad unit type.
Chitika Insights Helps Magazine Publishers Understand the Tablet Usage Environment
The first issue of Tablet Publishing magazine is utilizing Chitika Insights data and expertise to educate its audience of magazine and print media publishers about the current tablet usage environment in North America.