The difference between our search engine market share numbers and comScore’s underscore a fundamental difference in search engine business models. On the one hand is Google’s model: search-and-go, get people out into the third party web. On the other hand is Yahoo!’s web portal model: provide a singular experience, give searchers what they’re looking for without having to leave the network of Yahoo! properties.
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July Search Stats – Yahoo! Up, Bing and Google Down
Chitika Research’s July 2010 search engine market share report, including data spanning all of 2010. Of the big three search engines, only Yahoo! saw an increase in their market share, while both Bing and Google saw minor losses. As cited in Business Insider, Search Engine Land, and WebProNews
Firefox 2nd Most Influential Player in Search
Firefox appears to hold a lot of the cards in the search engine market share game. We looked at what percentage of search traffic coming into our network came from Firefox’s deal with Google – specifically, the Firefox start page and little embedded Google bar – and found that Firefox’s default search engine controls more of the search market than anyone besides Google themselves. Bidding war, begin! As seen in ReadWriteWeb
NEW: Chitika | LAX – Local Ad Exchange
Local advertising is definitely a sector we are extremely excited to be getting into. We have partnered with some guru’s in the local ad industry, like YellowBook and CityGrid Media. The potential benefits of Chitika | LAX are going to be plentiful for Chitika publishers as this will bring a great new way to monetize… Continue reading NEW: Chitika | LAX – Local Ad Exchange
NEW: Chitika | LAX – Local Ad Exchange
Local advertising is definitely a sector we are extremely excited to be getting into. We have partnered with some guru’s in the local ad industry, like YellowBook and CityGrid Media. The potential benefits of Chitika | LAX are going to be plentiful for Chitika publishers as this will bring a great new way to monetize… Continue reading NEW: Chitika | LAX – Local Ad Exchange
One Bing-er Worth a Googler and a Half
Microsoft’s Bing decision engine has managed to keep up its higher per-user value for over a year now, leading to the conclusion that Redmond’s finest has actually managed to pull in as its first users some of the most valuable search engine traffic available.
Local Queries Get 38% Higher Clickthrough Rate
Local queries generate clicks 40% more often than non-local queries (making us even more excited about our LAX Local Ad Exchange). As seen in Screenwerk
iOS 4 Now Powering 50% of iPhone Traffic
Are iPhone users up-to-date with their operating systems? Apparently… yes. iOS 4.x, the most advanced variant of iPhone’s operating system, is already powering a full half of all iPhone traffic coming through the Chitika network. As seen in Mashable and AppleInsider
Android and iPhone Users Not Co-Existing
We look at unique households (IP addresses) with an iPhone or an Android phone and at least one other Internet-browsing device, to see how much crossover there is between iPhone and Android households. The answer? Not much.
Search Market Share – Yahoo and Bing Legitimately Up Big
Despite some controversy over Yahoo!’s “gaming” the search market share numbers, according to our traffic data, both Yahoo! and Bing are legitimately growing – and fast – in 2010. As seen in Search Engine Land