Groupon’s Offensive Ads Create Search Surge

Sometimes, perhaps there really is no such thing as bad publicity.  Group-buying web startup Groupon, one of the hottest tech companies around, made a splash with three Super Bowl ads that were extremely memorable… because they were extremely offensive. Criticism of Groupon’s ads – which appeared to make fun of the political and social unrest… Continue reading Groupon’s Offensive Ads Create Search Surge

Useful Resource Alert: Yahoo! AdLabs

Yahoo! Labs has been around for about six years, and according to Yahoo! reps, has “been instrumental in developing Yahoo!’s advertising products, laying a foundation of scientific research and innovative data analysis,” generally being the science behind Yahoo! We’re glad to see more data sources available to advertisers and marketers.  This is certainly a useful resource: nothing is more powerful in the online ad industry than data.

The No. 1 Question on American Minds About Egypt

You’ve probably seen the videos on CNN and the breaking news on Twitter. But at the end of the day, what is the No. 1 question on American minds about Egypt? To get to the bottom of this, we dug into the Chitika realtime query stream for the last 7 days [as Chitika is an online… Continue reading The No. 1 Question on American Minds About Egypt