Where Should I Put My Ads?

We all know the realtor’s mantra “location, location, location” when referring to what makes property desirable. It doesn’t matter if you have the biggest, most beautiful house on the block; no one will want to buy it if its next to the dump!

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Tablet Hourly Usage Study: iPad Dominates, Surface Users More Active During Working Hours

Microsoft has positioned its Surface tablets as devices more fit for work activities as compared to those from other manufacturers. The question remains though, are Surface tablets actually being used in work settings more so than iPads or other tablets? Based on North American usage data, the answer is yes –Surface users generate a slightly… Continue reading Tablet Hourly Usage Study: iPad Dominates, Surface Users More Active During Working Hours

Motorola Status Report: 53.1% of North American Motorola Smartphone Web Traffic from Droid Razr Devices

After helming the positive turnaround of IBM’s PC business, Lenovo is hoping to build upon Motorola’s recent innovations and gain a significant foothold in the smartphone market. Already, analysts have pointed to Lenovo’s acquisition instantly having made the company the world’s third-largest smartphone manufacturer. Yet, despite some positive signals, Web usage statistics point to Motorola… Continue reading Motorola Status Report: 53.1% of North American Motorola Smartphone Web Traffic from Droid Razr Devices

First Quarter 2014 Tablet Update: Major Tablet Brands See Biggest Year-over-Year Gains

Within North America, tablet usage figures directly following Christmas pointed to a surging Amazon and Microsoft, but as expected, Web usage share changes observed directly following the holiday did moderate as North American users went back to a more traditional week, and a correspondingly more typical level of browsing activity. Through a comparison of the… Continue reading First Quarter 2014 Tablet Update: Major Tablet Brands See Biggest Year-over-Year Gains

Samsung Status Report: Galaxy S III & IV Users Generate 57.7% of Samsung Smartphone Web Traffic in North America

Next to Apple, Korean-headquartered Samsung has perhaps realized the biggest benefits from the growth of the mobile marketplace. Within North America, Samsung smartphones represent the largest single Android manufacturer traffic source, and its share of tablet Web usage ranks behind only Apple and Amazon. In Chitika Insights’ latest study examining how Samsung Web traffic breaks… Continue reading Samsung Status Report: Galaxy S III & IV Users Generate 57.7% of Samsung Smartphone Web Traffic in North America

Competitors Bring the Heat at Chitika India’s Creative Media Design Event

Anyone who has ever been to an event at Chitika’s stateside headquarters knows that they’re packed with fun, interactive learning opportunities (like our Big Data Open House). But the Chitika office in Hyderabad, India didn’t want HQ to have all the fun, so they recently hosted their first event ever: a Creative Media Competition with… Continue reading Competitors Bring the Heat at Chitika India’s Creative Media Design Event

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Holiday Mobile Progress Report: iPhone, Kindle, Surface Biggest Winners of Holiday Season

This past holiday season represented the cap on yet another banner year for the sales of mobile devices, and subsequent usage figures exemplify this flurry of activity. After examining changes in North American Web traffic share, we found that Amazon and Microsoft had the most promising holiday seasons within the tablet marketplace while Apple was… Continue reading Holiday Mobile Progress Report: iPhone, Kindle, Surface Biggest Winners of Holiday Season