Mobile Browser Market Breakdown: Apple’s Safari is in the Lead

With the large amount of news circulating around mobile recently, Chitika Insights thought it would be interesting to take a look at the composition of its mobile traffic by browser to determine the most popular user agent. Although most mobile devices come with a built-in browser, most users have the option of downloading a variety of external browsers from the respective app stores.

Twitter: A Potential Victim of the Google+/Facebook Showdown

Forbes writer Erika Morphy recently gave us the latest rundown of the Google+, Facebook, and Twitter “clash of the titans” showdown. Rather, clash of the two titans, and one growing giant (Google+). In the article, she states that it’s only a matter of time until Google+ overtakes one of these titans, inevitably causing the victim… Continue reading Twitter: A Potential Victim of the Google+/Facebook Showdown

Published
Categorized as Blog Tagged

Twitter: A Potential Victim of the Google+/Facebook Showdown

Forbes writer Erika Morphy recently gave us the latest rundown of the Google+, Facebook, and Twitter “clash of the titans” showdown. Rather, clash of the two titans, and one growing giant (Google+). In the article, she states that it’s only a matter of time until Google+ overtakes one of these titans, inevitably causing the victim… Continue reading Twitter: A Potential Victim of the Google+/Facebook Showdown

Browser and OS Markets Disected

Over the past week, the analysts at Chitika Insights decided to take a look at what operating systems and browsers responsible for the majority of the traffic on the internet. So, for the first time, we are pleased to present you with this week’s OS /Browser Breakdown.

The Panda Update and the Role of Subdomains

Today, the Wall Street Journal released an article covering Hubpages, a site which found that using subdomains as an alternate to pages is a method for publishers to increase their Google traffic. Hubpages indicated that by moving content from a number of pages associated with an individual domain to a variety of subdomains allows publishers to repair some of the damage done to their page rank by Google’s Panda update

Google+ is a Legitimate Challenger to Social Networking Superpowers

On June 28th, Google launched their new social networking site, Google Plus. The release instantly grabbed the attention of the tech world, and flooded the blogosphere with all sorts of posts, articles, and videos. The common question has been: “Can Google Plus compete with Facebook and Twitter?” The data analytics team here at Chitika decided… Continue reading Google+ is a Legitimate Challenger to Social Networking Superpowers

Published
Categorized as Blog Tagged

Google+ is a Legitimate Challenger to Social Networking Superpowers

On June 28th, Google launched their new social networking site, Google Plus. The release instantly grabbed the attention of the tech world, and flooded the blogosphere with all sorts of posts, articles, and videos. The common question has been: “Can Google Plus compete with Facebook and Twitter?” The data analytics team here at Chitika decided… Continue reading Google+ is a Legitimate Challenger to Social Networking Superpowers

Southern U.S. More Likely to Engage in Local Search

Browsing the internet often exposes the user to advertisements en masse, which often times are a little less relevant than one would wish. As search targeted advertising continues to progress, and advertising companies begin to think outside the box, they are beginning to target new parameters such as whether or not a search is “local.”

Mobile O/S Market Share has a New King

Over the past several months, there have been a variety of reports concerning which mobile operating system takes the position of market leader. For the first time, over the first week of July, the Chitika Ad Network reports that Google’s Android platform has beaten out the remaining mobile operating systems in taking the top spot by capturing more than 36% of mobile market share.

Published
Categorized as Mobile

Twitter to Become More Ad-Friendly

Each June, in luxurious Cannes, France, the Lions International Festival of Creativity is held. This event brings companies in the communications business together to celebrate the year’s most innovative groups. Tim Bradshaw’s attended the festival, and highlights the media attention Twitter executives received there in his article.

Published
Categorized as Blog Tagged