iPhone Carrier Wars: Verizon Coming in Hot

In the iPhone market tug-of-war between AT&T and Verizon, it appears that Verizon is gaining ground. It wasn’t long ago when Verizon users could only admire the iPhone from the sidelines while AT&T controlled the market. Despite the iPhone’s attractiveness, most Verizon users held tough, unwilling to switch providers just for one device.

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Categorized as Mobile

Has Google+ Already Reached its Decline?

Over the past month, there has been much speculation as to whether the emergence of Google Plus marks the beginning of a new era in social networking. At first glance, possesses an array of wildly different features, boasts a rapidly growing user base, and has the backing of a company with a seemingly immeasurable amount of resources.

Focus on the Sweet Spot: It does matter

The moral of today and of yesteryear is that web publishers and advertisers should concentrate on searches between three to six words long. The sweet spot for query length are four word queries. This result stands whether looking at the percentage of users clicking an advertisement, the number of total ads seen or the total clicks on ads.

Web Browser Market Share: August Update

  Three weeks ago, Chitika Insights observed a week’s worth of impressions, and determined which browsers had the predominant market shares. This week, we present you with an updated version of our browser market share distribution.

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Categorized as Browsers

Publishers Favor Smartphone Platforms for Mobile Advertising

According to Erick Schonfeld’s report on mobile trends, smartphones now host over 78% of all mobile ads in the United States. He references research from InMobi, one of the world’s largest mobile ad networks, which reviewed mobile ad impressions from quarter to quarter of this year. Now well into quarter two, InMobi already has seen… Continue reading Publishers Favor Smartphone Platforms for Mobile Advertising

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Categorized as Blog Tagged

Publishers Favor Smartphone Platforms for Mobile Advertising

According to Erick Schonfeld’s report on mobile trends, smartphones now host over 78% of all mobile ads in the United States. He references research from InMobi, one of the world’s largest mobile ad networks, which reviewed mobile ad impressions from quarter to quarter of this year. Now well into quarter two, InMobi already has seen… Continue reading Publishers Favor Smartphone Platforms for Mobile Advertising