Windows 8 seems to have settled down after the initial buzz in its first two days. Compared to the meteoric growth in Windows 8 of almost three fold in the first two days after its release on September 13, the operating system’s growth in market share plateaued this week.
Author: user
Tweeters love Windows, Plusers and Stumblers love Mac
Continuing with the Social Media theme of last week, Chitika Insights took an in depth look at social media operating system distributions.
Which Operating Systems Are Most Valuable to Publishers?
In the third installment of our CTR study, Insights took a look at the marketing value for operating systems. As a publisher, this data can help you monetize your site and ad positioning based on the composition of your traffic.
What’s the Most Popular Browser on Your Site?
In Chitika Insights’ latest study, we investigated the difference in browser use across different social media websites. We pulled a weeks worth of data that covered millions of ad impressions to try to identify characteristics among each site’s users.
The Importance of Ad Placement: Location, Location and Location!
Placing content “above the scroll” is a valued reference in news media to a story or content located on the upper half of the front page of a newspaper. On websites, this type of focus is referred to as “above the scroll”. This study finds ensuring your ad stays above the scroll is equally as important as in news media.
Google+ Opens to Everyone — No One Cares
Google+ is losing market share, and has been every day in the last week. The search giant opened up its newest social network to the world almost three months ago amid much fanfare.
Which Web Browsers Have the Most Marketing Value?
As the number of the browsers available to consumers continues to grow, its necessary for search engine marketers to be aware of the browser distribution of their sites traffic. Chitika Insights’ newest study breaks down CTR by browser version.
Ask.com and AOL: If You Place Ads There, Clicks Will Come
In an earlier study, Chitika Insights analyzed click through rates for web browsers, helping to show which browsers were most valuable to advertisers. But what about search engines? Does the search engine you use influence your likelihood of clicking on an ad?
Internet Explorer, a Dying Breed on Social Media
In Chitika Insights’ latest study, we investigated the difference in browser use across different social media websites. We pulled a week’s worth of data that covered millions of ad impressions to try to identify characteristics among each site’s users.
Navigating Your Publisher Dashboard: Referral Programs
I’d like to give you guys an overview on how to grab your code for the referral program (you can read about how the referral program works in this support article).