Chitika Ad Monetization Matrix: A New Tool to Redefine Ad Monetization

Across industries, the Boston Consulting Group Matrix and the Gartner Magic Quadrant have long been fundamental tools in conducting business analysis. These tools are invaluable in helping businesses direct resources toward the segments with the highest worth or potential to optimize their revenue stream. In an effort to contribute a similar tool to the world… Continue reading Chitika Ad Monetization Matrix: A New Tool to Redefine Ad Monetization

Chitika Ad Monetization Matrix: A New Tool to Redefine Ad Monetization

Across industries, the Boston Consulting Group Matrix and the Gartner Magic Quadrant have long been fundamental tools in conducting business analysis. These tools are invaluable in helping businesses direct resources toward the segments with the highest worth or potential to optimize their revenue stream. In an effort to contribute a similar tool to the world of online advertising, Chitika Insights developed the Chitika Ad-Monetization Matrix (CAMM).

Mac OS X Lion Fails to Roar

Apple’s “most advanced” operating system OS X Lion (formally OS X 10.7) hasn’t exactly been their most popular release. According to Apple’s Press page, Lion sales were hot over the first few days, even seeing over one million downloads in the first day. However, since then the latest version of OS X has faced criticism… Continue reading Mac OS X Lion Fails to Roar