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Search Engine Market Share, April 2012 Update

Chitika Insights brings you our latest Search Engine Market Share Report, breaking down the distribution of the biggest players in the industry. Keep up with current events, and trends happening right now in the market…

Study: Windows 8 Consumer Preview Usage Doubles that of Mac OS X Mountain Lion

Chitika Insights has been following the progress of the Windows 8 launch dating back to 2011, when usage was significantly below the newly touted levels. Now that the Windows 8 Consumer Preview has had some time to gain a foothold in the market, Chitika Insights has conducted a new research study to determine its current rate of adoption in the U.S and Canada.

Study: Search Traffic Pattern Investigation by Device Operating System

For the last decade, search engines have been internet users’ best friends, making any question that comes to mind immediately addressable with the best relevant answers. Developments in technology have made search engine results more qualified and useful, leading to a rapidly growing demand for their use. Chitika Insights decided to take a look into search traffic trends depending on the operating system.

Study: iOS CTR Higher than Android; iPad Users Most Likely to Engage with Mobile Ads

Mobile devices have emerged as one of the major means for consumers to access, share, and manipulate information on the web – and it shows no signs of slowing down. As of March 2012, mobile traffic has already seen a 35% increase in under a year, as stated in this previous Chitika Insights study. The… Continue reading Study: iOS CTR Higher than Android; iPad Users Most Likely to Engage with Mobile Ads

Study: iOS CTR Higher than Android; iPad Users Most Likely to Engage with Mobile Ads

Mobile devices have emerged as one of the major means for consumers to access, share, and manipulate information on the web – and it shows no signs of slowing down. As of March 2012, mobile traffic has already seen a 35% increase in under a year, as stated in this previous Chitika Insights study. The Pew Center for Research reports that smartphones now make up a majority (53%) of mobile devices in the U.S., presenting a huge opportunity for advertisers.

Mobile Dominance Tracker Methodology

To see what percentage of mobile devices within the Chitika network are running either Android, iOS, or another mobile operating system, Chitika Insights performed an analysis of the unique impressions seen originating from mobile devices within the Chitika Ad network and determined the share of these impressions represented by each respective operating system by analyzing the user agent of each device. The following paragraphs detail the methodology behind MOBILE O/S MONITOR coming out of Chitika Insights.