How often do you click an online ad, and how often do you update your browser? These two questions, while seemingly unrelated, actually have a lot to do with one another. The Chitika Insights team looked to quantify this phenomenon by focusing on Internet Explorer, and examining the differences in click-through-rate (CTR) based on version number.
Author: user
Thursday "Open Mic" Guest Speaker Series: Ben Waber – CEO, Sociometric Solutions
“I don’t care what the current processes are. Never stop looking for ways to do things better.” – Venkat Kolluri – CEO, Chitika Inc. As a product of our CEO’s philosophy, we have a weekly tradition here at Chitika to invite a business or industry thought leader join us for family lunch on Thursday afternoons… Continue reading Thursday "Open Mic" Guest Speaker Series: Ben Waber – CEO, Sociometric Solutions
Thursday "Open Mic" Guest Speaker Series: Ben Waber – CEO, Sociometric Solutions
“I don’t care what the current processes are. Never stop looking for ways to do things better.” – Venkat Kolluri – CEO, Chitika Inc. As a product of our CEO’s philosophy, we have a weekly tradition here at Chitika to invite a business or industry thought leader join us for family lunch on Thursday afternoons… Continue reading Thursday "Open Mic" Guest Speaker Series: Ben Waber – CEO, Sociometric Solutions
Unemployment Rates Correspond to Online Search Interest for Jobs
The Bureau of Labor Statistics released its latest figures on unemployment on May 4, 2012, which indicate that the country’s unemployment rate has dropped from 8.5% (December 2011 figure) to 8.1% at the end of April. Given that the Internet is the job-search method of choice for those seeking employment, Chitika Insights wanted to see how unemployment rates affect internet users search behavior. Specifically, we wanted to see if states with higher unemployment rates boasted a higher percentage of search queries that we job related.
Research: Firefox 12 Second-Most Popular Version in First Week
Open source icon Mozilla Firefox has grown to command a substantial level of market share within the Internet browser marketplace. Due to the free software’s unique nature as an open source project, maximizing the adoption rate of Firefox’s latest version is important in order to maintain the security of its users, while also ensuring that the software’s millions-strong user base won’t be shut out on some of the latest and greatest features available on the Web. To visualize the rate of adoption, Chitika Insights tracked how many people have switched over to the 12th version of Firefox since April 24 – covering its first week of wide release.
Passion: A Common Theme at Elite Retreat 9, San Francisco
Last week, I attended Elite Retreat 9 in San Francsico. The event was put on by Shoemoney Media Inc, and took place at the Clift Hotel. Jeremy Schoemaker, founder of Shoemoney Media, likes to describe the event as the conference you always wished you could go to but never seemed to find, and I couldn’t… Continue reading Passion: A Common Theme at Elite Retreat 9, San Francisco
Passion: A Common Theme at Elite Retreat 9, San Francisco
Last week, I attended Elite Retreat 9 in San Francsico. The event was put on by Shoemoney Media Inc, and took place at the Clift Hotel. Jeremy Schoemaker, founder of Shoemoney Media, likes to describe the event as the conference you always wished you could go to but never seemed to find, and I couldn’t… Continue reading Passion: A Common Theme at Elite Retreat 9, San Francisco
Chitika Data Solutions Engineers Talk Mobile Monday Boston
Here at Chitika we love to get out of the office, network and most importantly learn something new! Attending special events, speaking panels and enrichment programs are passion points for everyone in the Chitika family. We are fortunate enough to be located in a region that is one of the epicenters for tech and innovation. … Continue reading Chitika Data Solutions Engineers Talk Mobile Monday Boston
Chitika Data Solutions Engineers Talk Mobile Monday Boston
Here at Chitika we love to get out of the office, network and most importantly learn something new! Attending special events, speaking panels and enrichment programs are passion points for everyone in the Chitika family. We are fortunate enough to be located in a region that is one of the epicenters for tech and innovation. … Continue reading Chitika Data Solutions Engineers Talk Mobile Monday Boston
Study: Apple iPad Accounts for 94.64% of all Tablet Web Traffic
What do you think of when you hear the word “tablet”? For most it would be Apple or more specifically the iPad. When the iPad was released in 2010 it quickly gained popularity amongst the masses. Since then the market share held by Apple’s iPad has been increasing steadily. Chitika Insights conducted a research study to quantify just how much web traffic share iPad tablets are are taking up by digging into our network data.