No child shall be deprived of education because of hunger. Imagine feeding 35 Fenway Park’s full of hungry people, every day… Impossible? Not for The Akshaya Patra Foundation On May 12 Akshaya Patra USA’s Boston Chapter held their annual Food for Education Benefit Gala at the Taj Hotel, an event Chitika was proud to sponsor.… Continue reading Spreading the Word About Food for Education [Chitika Community Challenge]
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Live Tracker: Facebook IPO Activity
Today, May 18th, Facebook is going public after many months of deliberation, rumor, and speculation. The release of Facebook’s original S-1, aggressive acquisitions (Instagram), concerns over revenue, and a demand-driven expansion of their public offering have only served to fan the flames. Chitika Insights wanted to see how the fervor surrounding this IPO corresponds to Web activity – a good indicator of consumer interest rather than activity from traders in brokerages and investment firms.
Facebook IPO Tracker Methodology
With Facebook’s estimated $16 billion IPO today, Chitika Insights wanted to provide a visualization of how people are interacting with the offering over many aspects of the Web. To accomplish this, Chitika Insights performed an analysis of two key indicators: Facebook’s current stock market price via a Yahoo! Finance API, and queries for Facebook IPO and related searches on North American search engines. Here, we describe the methodology of our new tracker.
Report: Rural States Gaining in New iPad Market Share
Our iPad Tracker has been live for a little over a month, and the Chitika Insights team thought it was a good time to revisit how the iPad ecosystem has evolved since the device’s debut on March 16.
Optimizing Your Online Advertising Revenue Streams [Free Tool]
The following post is a special contribution from Jay McQuillian, Director of Chitika’s Data Solutions Engineering Department: As the head of the Data Solutions Engineering department here at Chitika, I work with my team every day to find interesting trends and stories about the world of online advertising by analyzing data found in our extensive ad network.… Continue reading Optimizing Your Online Advertising Revenue Streams [Free Tool]
Report: Rural States Gaining in New iPad Market Share
Our iPad Tracker has been live for a little over a month, and the Chitika Insights team thought it was a good time to revisit how the iPad ecosystem has evolved since the device’s debut on March 16.
Optimizing Your Online Advertising Revenue Streams [Free Tool]
The following post is a special contribution from Jay McQuillian, Director of Chitika’s Data Solutions Engineering Department: As the head of the Data Solutions Engineering department here at Chitika, I work with my team every day to find interesting trends and stories about the world of online advertising by analyzing data found in our extensive ad network.… Continue reading Optimizing Your Online Advertising Revenue Streams [Free Tool]
Report: iOS 5.1.1 on More Than 12% of iOS Devices after First Week
Here at Chitika Insights our team was interested in seeing just how adamant iOS users were in their quest for secure browsing. We combed through tens of millions of ad impressions across our network, looking for devices that were utilizing any sort of iOS based software. From there we refined our results by breaking out… Continue reading Report: iOS 5.1.1 on More Than 12% of iOS Devices after First Week
Report: iOS 5.1.1 on More Than 12% of iOS Devices after First Week
Here at Chitika Insights our team was interested in seeing just how adamant iOS users were in their quest for secure browsing. We combed through tens of millions of ad impressions across our network, looking for devices that were utilizing any sort of iOS based software. From there we refined our results by breaking out iOS 5.1.1 devices and took a 24-hour rolling average in order to determine usage rates. According to our network data, Apple users (being the early adopters that they are) heeded experts’ warnings. Our network started to demonstrate a spike in iOS 5.1.1 traffic around 5:00 PM EST on May 7, trending upward to a high of 12.3% of all iOS traffic by May 10. This preliminary report shows a somewhat rapid pace of adoption, a trend that should persist, given the popularity of the iPad and iPhone devices.
Firefox Version Tracker Methodology
To see what percentage of Firefox users within the Chitika network are running each version of Firefox, Chitika Insights performed an analysis of the unique impressions seen within the Chitika Ad network and determined the share of these impressions represented by each respective version by analyzing the user agent of each impression. The following paragraphs detail the methodology behind the Firefox Version Tracker coming out of Chitika Insights.