How Local Businesses Are Seizing Opportunity in the Smartphone Market [Chitika in the News]

Chitika made front page news today in the Worcester Business Journal, where CEO Venkat Kolluri and GM of Chitika’s Mobile Division, Matt Kojalo, were both interviewed on Chitika’s focus shift toward the rapidly-growing mobile ad world. The article, “Growing Smartphone Ecosystem Creates New Jobs, Ventures,” by Matt Pilon, focuses on the businesses in central Mass… Continue reading How Local Businesses Are Seizing Opportunity in the Smartphone Market [Chitika in the News]

iPhone 5 Usage Surpasses Samsung Galaxy S III After Less than 3 Weeks on Market

Following the release of Apple’s iPhone 5 on September 21st, Chitika Insights was interested in comparing the Web usage rates of the newest phones from both manufacturers. Looking solely at impressions coming from the iPhone 5 and Galaxy S III, we were able to observe the difference in Web traffic volume between the two devices,… Continue reading iPhone 5 Usage Surpasses Samsung Galaxy S III After Less than 3 Weeks on Market

iPhone 5 Usage Surpasses Samsung Galaxy S III After Less than 3 Weeks on Market

Following the release of Apple’s iPhone 5 on September 21st, Chitika Insights was interested in comparing the Web usage rates of the newest phones from both manufacturers. Looking solely at impressions coming from the iPhone 5 and Galaxy S III, we were able to observe the difference in Web traffic volume between the two devices, depicted in the figure below:

Come join Chitika's Happy Hour @ T.R.A.F.F.I.C Conference in Fort Lauderdale

Chitika will be hosting a happy hour at the T.R.A.F.F.I.C Conference in Fort Lauderdale, which is taking place this weekend from October 7th to October 10th. The conference is being held at the Ritz Carlton, and representing Chitika will be Vik Chhabra, Director of BizDev. To get more details on the happy hour, contact Vik… Continue reading Come join Chitika's Happy Hour @ T.R.A.F.F.I.C Conference in Fort Lauderdale

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Come join Chitika's Happy Hour @ T.R.A.F.F.I.C Conference in Fort Lauderdale

Chitika will be hosting a happy hour at the T.R.A.F.F.I.C Conference in Fort Lauderdale, which is taking place this weekend from October 7th to October 10th. The conference is being held at the Ritz Carlton, and representing Chitika will be Vik Chhabra, Director of BizDev. To get more details on the happy hour, contact Vik… Continue reading Come join Chitika's Happy Hour @ T.R.A.F.F.I.C Conference in Fort Lauderdale

Local Searches Constitute 24% of Google Queries

Local businesses have always needed their advertisements to effectively target potential customers in their area. When it comes to advertising on the Web, this task is made more difficult with ads potentially reaching almost anyone in the world. One method for targeting messages to local customers is through a search engine, with the top three being Bing, Google and Yahoo! Chitika Insights looked to quantify how often each platform’s users preform local searches.