33-Week Study: Android and iOS Usage Share Changes Little on the Chitika Network

Between the smartphones and tablets running their respective operating systems, Apple and Google lay claim to the vast majority of mobile users worldwide. At the end of November 2012, Chitika Insights took a six-month look back at how Web usage shares compared between the two systems. With only a 2% share change, the data showcased… Continue reading 33-Week Study: Android and iOS Usage Share Changes Little on the Chitika Network

Chitika Presents "Big Data Theory" Open House

On January 31 from 6 PM – 9 PM, Chitika will host an Open House at our Westborough, MA headquarters, recently featured in The Boston Globe and on NECN for our innovative approach to office design and work/life balance. This special event will bring together the area’s top tech talent, individuals interested in math, economics… Continue reading Chitika Presents "Big Data Theory" Open House

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Chitika Presents "Big Data Theory" Open House

On January 31 from 6 PM – 9 PM, Chitika will host an Open House at our Westborough, MA headquarters, recently featured in The Boston Globe and on NECN for our innovative approach to office design and work/life balance. This special event will bring together the area’s top tech talent, individuals interested in math, economics… Continue reading Chitika Presents "Big Data Theory" Open House

iPad Tablet Web Share Falls 7.1% Following Christmas Holiday

The biggest shopping season of the year has passed, and gift recipients are getting to know their brand new devices. This was expected to be a big season for smartphones and tablets, and usage figures observed across the Chitika ad network do not disappoint. Chitika Insights examined smartphone and tablet traffic before and after Christmas… Continue reading iPad Tablet Web Share Falls 7.1% Following Christmas Holiday

Tablet Market Update: December 2012

This holiday season has a high likelihood of being the biggest ever when it comes to tablet sales, as multiple manufacturers have unveiled highly publicized new devices over the past few months. To provide a view of the current market environment, Chitika Insights conducted a study focusing on tablet usage in North America.

Tablet Market Update: December 2012

This holiday season has a high likelihood of being the biggest ever when it comes to tablet sales, as multiple manufacturers have unveiled highly publicized new devices over the past few months. To provide a view of the current market environment, Chitika Insights conducted a study focusing on tablet usage in North America.

Windows 8 Represents 2.3% of Windows Traffic Nearly Two Months Following Debut

Available on both desktops and tablets, Windows 8 is Microsoft’s first major attempt to develop an operating system (OS) which integrates many features of the mobile experience. These range from user interface (UI) elements, to taking advantage of new hardware, and technologies such as USB 3.0 and near field communications (NFC). In order to provide… Continue reading Windows 8 Represents 2.3% of Windows Traffic Nearly Two Months Following Debut

Windows 8 Represents 2.3% of Windows Traffic Nearly Two Months Following Debut

Available on both desktops and tablets, Windows 8 is Microsoft’s first major attempt to develop an operating system (OS) which integrates many features of the mobile experience. These range from user interface (UI) elements, to taking advantage of new hardware, and technologies such as USB 3.0 and near field communications (NFC). In order to provide a clear picture into the level of success seen by Windows 8, Chitika Insights conducted a research study analyzing the new OS’ share of Windows-based Web traffic since launch.

UPDATE: Little Change in iOS 6 Adoption Following Google Maps Relaunch

UPDATE: Thursday, December 20th marks the first full week of Google Maps’ availability in the Apple App Store. To determine the impact of Google Maps on iOS 6 adoption, Chitika Insights conducted a research study analyzing the trend in adoption rates since the applications’ release, along with mapping the OS’ adoption rates since its debut on… Continue reading UPDATE: Little Change in iOS 6 Adoption Following Google Maps Relaunch