Chitika Named as Finalist for Boston Business Journal's "Healthiest Employers 2013"

The Boston Business Journal recently announced Chitika as a finalist in their annual “Healthiest Employers Program.” Chitika is among the top 15 employers in Greater Boston nominated for the award.  Over the last year, Chitika has been working hard to build our health and wellness program, starting with the addition of our “Performance Zone”, which… Continue reading Chitika Named as Finalist for Boston Business Journal's "Healthiest Employers 2013"

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Post-iOS 6.1.1 Launch, iOS 6 Users Generate 83.1% of all iOS Traffic in North America

Apple released iOS 6.1.1 as an over-the-air upgrade on February 11th, 2013 – a mere two weeks after the release of iOS 6.1. The quick turnaround for this latest release was due to problems encountered by some iPhone 4S users regarding cellular connectivity and accessing Microsoft Exchange over their devices. With the latest update only… Continue reading Post-iOS 6.1.1 Launch, iOS 6 Users Generate 83.1% of all iOS Traffic in North America

Attention SMBs: Your Mobile Presence Matters!

The advertising industry is one of the most fast-paced, dynamic industries around today. With revolutionary changes in online advertising, social media, and mobile occurring daily, it can be hard for for businesses to prioritize their marketing strategies (both online and offline). Industry-wide, it is clear that mobile is set to have an explosive year in… Continue reading Attention SMBs: Your Mobile Presence Matters!

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January Tablet Update: Usage Share for Android Tablets Rises in North America

During the fourth quarter of 2012, tablet sales saw 75.3% year-over-year growth, according to the latest research figures from IDC. These sales estimates underscore the trend that tablet and mobile devices are now driving growth in personal computing. To determine the current distribution of Web usage among leading tablet devices following the holiday season, Chitika… Continue reading January Tablet Update: Usage Share for Android Tablets Rises in North America

Chitika's Brittney Exline Makes the Washington Post's Coveted "Young Futurists of 2013" List

It’s not every day you get to work alongside the nation’s youngest African American engineer, but at Chitika, we are lucky to every day! 20 year old Brittney Exline, one of our rock star Engineers, has been knocking down barriers for as long as she can remember. Brittney completed high school at the age of… Continue reading Chitika's Brittney Exline Makes the Washington Post's Coveted "Young Futurists of 2013" List

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What's in store for RTB in 2013?

Real Time Bidding has seen huge growth in the past 3 years, with the RTB approach to bidding dynamically on impressions increasing from 4% of display spending to 13%. Last week, Mike Oullette, Head of Chitika’s Real Time Trading Desk Division, attended the OMMA RTB conference in New York. Our Real Time Trading Desk Division… Continue reading What's in store for RTB in 2013?

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Post-Launch Study: Windows 8 Adoption Lags Behind Mountain Lion

In the PC space, the battle between Apple and Microsoft is seemingly as old as the PC itself. Both companies released new versions of their desktop operating systems (OS) last year – Mountain Lion for Apple’s Macintosh computers, and Microsoft’s Windows 8. Chitika Insights examined how each OS has been adopted by Macintosh and Windows… Continue reading Post-Launch Study: Windows 8 Adoption Lags Behind Mountain Lion