Chitika Data Solutions Engineer Presenting at CAARMS 19

Chitika Data Solutions Engineer Cristian Potter will be presenting at The Conference for African-American Researchers in the Mathematical Sciences, also known as CAARMS. Cristian is presenting on Statistical Design of Experiments, a method used to design textual advertisements with factors that use binary settings. This is the 19th annual meeting for CAARMS, which aims to… Continue reading Chitika Data Solutions Engineer Presenting at CAARMS 19

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June Tablet Update: iPad Usage Share Surpasses 84%

Since Chitika Insights’ last study on the tablet market, Apple iPad users’ share of U.S. and Canadian tablet Web traffic has increased by nearly two percentage points, from 82.4% in May 2013, to 84.3% in June 2013 – now the iPad’s highest share since the beginning of 2013. This marks the second consecutive month of… Continue reading June Tablet Update: iPad Usage Share Surpasses 84%

Android Web Traffic Distribution: Samsung Share Nears 50% in North America

Samsung’s extensive usage of Android as the operating system for the majority of its smartphones and tablets, along with the company’s success in the marketplace, has led Samsung to be the leading Android device manufacturer. Examining North American Web traffic from users of each Android manufacturer’s devices, Samsung holds a significant 47.2% share.

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Non-4G Smartphones Still Generate 70% of North American Smartphone Web Traffic

While more than 50% of mobile phone users in the U.S are smartphone users according to comScore, most phones sporting a 4G antenna are pricier than their 3G counterparts. Examining smartphone Web usage across North America, Chitika Insights found that 4G phones contribute to about 30% of the total traffic from all North American smartphones.… Continue reading Non-4G Smartphones Still Generate 70% of North American Smartphone Web Traffic