Author: user

In June 2013, Chitika Insights published a study examining the value of each Google result position. Analysis of the study data revealed that the first position on an average Google search engine result page (SERP) garnered about 33% of Google search traffic. However, as part of Chitika Insights’ latest study examining the advertising implications of… Continue reading Impact of Google Result Position on Online Ad CTR

One week following the start of the public rollout on September 18th, adoption of iOS 7 in North America reached levels close to 52%. This bests the impressive adoption rate of iOS 6 in the same time period last year.

In late July 2013, Google unveiled its second Nexus 7 branded tablet, which was produced in conjunction with device maker Asus. With Nexus tablets having been some of the more popular Android tablet options since their release in 2012, Chitika Insights conducted a study examining the North American Web traffic distribution of Nexus 7 tablets… Continue reading Android Tablet Update: Nexus 7 Usage Holding Ground, Kindle Fire on Upswing

While new Apple desktop and laptops are not expected to be unveiled at the September 10th event, it’s worth noting the differences between the Apple mobile and desktop ecosystems in terms of version distribution. In the case of North America, Mac OS X distribution is much more widely distributed than its mobile counterpart.

While Google has long been the most-used search engine domestically, Chitika Insights’ latest study unveils that Google usage varies widely between different states within the U.S.

One week following its release, Jelly Bean 4.3-enabled Nexus devices are already responsible for a little more than 37% of North American Web traffic generated from Nexus-type devices running Android 4.0 or higher. However, when carriers start rolling out Jelly Bean 4.3 to other Android devices, the question regarding its potential adoption rate remains a… Continue reading Android OS Adoption: One Year Study