Recently, we have been testing our new behavioral targeting technology and the results have been fantastic – an excellent boost in CTR and eCPM. Because this is working so well, Chitika is now implementing behavioral targeting for all Chitika ads, including eMiniMalls, MPU, RPU, etc. What does this mean for you? Sometimes, your Chitika units will now show advertisements that are targeted to each user. For example, if a user who is interested in “cars” comes to your site, your Chitika unit will show an advertisement for “cars”. This type of targeting has proven to be extremely effective, and will help you to earn higher revenues. If you have any questions, comments, or success stories, please feel free to talk about them in our forum. We STRONGLY recommend using our behavioral targeting, as it will result in more revenue your you and your bank account; however, if you wish to opt-out, you can read how to do this here.