Apple’s latest mobile operating system, iOS 4, is already accounting for one-half of all iPhone web traffic, according to online advertising network Chitika. In looking at over 9 million iPhone impressions across its advertising network, Chitika found that iOS 4 edged iOS 3 by eight-tenths of a percent to be the dominant OS only one month after being officially released.
Looking more deeply, iOS 4.0 – the version released on June 21st – is the dominant single version at 44.5%. Version 4.0.1 – the latest official release for the iPhone 3G, 3GS and iPhone 4 – clocks in at only 5% of the market, not surprising given that it was released less than a week ago.
Of the iOS 3.x variants, the most represented is 3.1.3 at 29.8%. As it is the highest released version of iOS 3.x for iPhones and iPod Touches, this result should be expected. The next step down, 3.1.2 (released in October, 2009) commands 14% of all iPhone traffic.
| Version | % of All iPhone Traffic |
|---|---|
| 4.0.1 | 5.36% |
| 4.0 | 44.57% |
| 3.1.3 | 29.87% |
| 3.1.2 | 14.04% |
| 3.1 | 1.88% |
| 3.0.1 | 1.19% |
| 3.0 | 2.06 |
| 2.x | 0.99% |
Contact
Daniel Ruby
Research Director, Online Insights
Chitika, Inc.
+866.441.7203 x966
press@chitika.com
This is great info, and hard to find elsewhere… I’d love to see these stats updated monthly.
any update of this wonderful data?
Update coming in the next few days, keep an eye out
Hi all,
For those interested:
http://bit.ly/ios_breakdown
Monthy updated stats!
Cheers