As always Chitika strives to constantly be improving and changing. Chitika is proud to announce it’s new slider ad units. These units show multiple targeted products that cycle as the user remains on the page. The new UI increases user engagement which results in a higher CTR.
When this ad unit is used we see an increased in CTR by 3-4%. Currently only the 550×250 ad size uses this new format. Additional sizes will be launching in the upcoming weeks.