While Google has long been the most-used search engine domestically, Chitika Insights’ latest study unveils that Google usage varies widely between different states within the U.S.
While Google has long been the most-used search engine domestically, Chitika Insights’ latest study unveils that Google usage varies widely between different states within the U.S. However, in no state did Google’s share of desktop-based Web searches drop below 50%.
To quantify this study, Chitika Insights analyzed a sample of tens of millions of online ad impressions from users visiting sites within the Chitika network via a search engine. The data was drawn from a date range of June 26 to June 30, 2013.
As seen in the graphic and table below, Google usage rates aren’t particularly correlative with geography or population. However, following some correlative analysis as presented in this associated white paper, we did find that state-by-state Google usage rates did correlate with:
- Median household income
- Job growth
- Education level
- Median age
For marketers, the data points to Google’s search engine still retaining the lion’s share of Internet Web search activity as a whole. However, the wider range of usage rates between different states can help marketers better target regionalized campaigns based upon the broader preferences of users within particular states.
