With the launch of Windows 8 Consumer Preview on February 29, 2012, millions are already using the latest Microsoft operating system every day. The new operating system is reported to be an elegant re-imagination of Windows, carefully blending the existing mobile and desktop operating system experience. Chitika Insights has been following the progress of the Windows 8 launch dating back to 2011, when usage was significantly below the newly touted levels. Now that the Windows 8 Consumer Preview has had some time to gain a foothold in the market, Chitika Insights has conducted a new research study to determine its current rate of adoption in the U.S and Canada.
To quantify this study, Chitika Insights took a sample composed of hundreds of millions of ad impressions from within the Chitika Ad network; ranging from April 13 to April 19, 2012. A user agent analysis was then conducted on this sample of data to determine the current rate of adoption for Windows 8 compared to other Windows operating systems available in the market. A table depicting the results of this study can be seen below:
This data highlights the relative success of the Windows 8 Consumer Preview over the last few months. Making up .1% of all Windows traffic, or one out of every 1,000 impressions, the Windows 8 Consumer preview exhibits traffic levels almost twice that of Mac OS X Mountain Lion, and more than three times the peak level of traffic witnessed for Windows 8 Developer Preview.
The increased level of activity for Windows 8 is definitely a good sign for Microsoft, particularly as it has sustained itself over the last two months. Although the new OS is still under development, it brings several refreshing features to the market, many of which consumers have long been clamoring for.
For advertisers and marketers, this level of adoption for the Windows 8 Consumer Preview hints at two major trends. Firstly, the rapid rate of technological innovation is cutting down on product development times and lifecycles, fundamentally changing the way we market. Furthermore, it illustrates how a new segment can rapidly develop and become a true moving force in any market which has to be catered to in its own ways to fully take advantage of its value.
I am waiting for Windows 8 so desperately. I am stuck with Windows vista at the moment. Will upgrade to Windows 8 for sure. I just hate vista.
I’m not sure Windows 8 is going to help you all that much.
@InfoDave:disqus Why Win 8 wouldn’t help @technewsplus:disqus ? I have been using it since the dev preview and it’s gotten better with every release..i can asure you win 8 is no VISTA!!!!!
@twitter-17917166:disqus Vista is no Vista. Most of Vista’s ill’s were cured in SP1. Windows 8 will boot and wake up faster. Please enlighten us to the other ‘compelling’ reasons to move to Windows 8.
Metro is going to be a love/hate kind of thing. The fact that Microsoft is cramming it down our throats, without providing a use case, is troubling to me. Convert the Control Panel to Metro and I have a reason to use it. BTW, the missing Start button doesn’t bother me in the least.
Windows 8 ‘Consumer Preview’ is available to anyone. Mountain Lion is only (officially) available to registered, paid developers. I would expect the difference to be far greater than double.
I agree… I don’t know why the author even mentioned Mountain Lion. It has not been released to the public. My two cents… Windows 8 is horrible. I can see how Metro would be good on a tablet or phone, but Windows 8 on a computer is a start screen that you’ll never see or use except when you boot up over a regular copy of Windows. I, frankly, don’t get it.
Windows Vista which to many people is synonymous with failure is still running on more PCs than all the versions of OSx put together. 🙂
Don’t know why people fuss about Windows 8?! You can completely ignore the Metro interface in your desktop/laptop and work like you do in Windows 7 but with some speed gain. And if you want to then you can go to the Metro interface and see a growing number of Metro applications. You get two OS’s in one! Pick the one or both per your needs. My main workstation at home is now an HP 8730w laptop (x1200 res.) where I use Windows 8 in desktop mode almost all the time with occasional forays into the Metro interface. And my main ‘fun’ machine is an Acer Iconia W500 running Windows 8 in which I use the Metro interface; but I know that I am not hampered by limitations on the Iconia (unlike the iPad users are) for ‘serious’ work if need be: Go to the desktop mode! Educate yourself and adapt!