People using older monitors click on advertisements 60% more often than those on newer monitors. Newer monitor users are usually more tech savvy, which means they are more adept at executing their intent on the web. The type of monitor being used is a strong indicator for the user’s technology proficiency, irrespective of whether it is due to income, age or lifestyle differences. The business takeaway is advertisers and website publishers should ensure high ad quality on older monitors in these sluggish times.
Chitika Insights has found that, on average, users on older monitors click once every 131 ads whereas newer monitor users click on one out of 225 ads they see. The data sample included monitors with the 4:3 aspect ratio as old, while the 16:9 and 16:10 aspect ratio monitors as new. Chitika Insights believes the size of the monitors is an influential gauge for the type of users viewing the advertisements.
In fact, older monitors still make up over 30% of our data. In short, advertisements on such monitors will provide a greater return on marketing investments. So, Chitika’s message to advertisers is respect “the oldies”.
A volte, a volte, e credo che ci sarà una fine .