You might check your Chitika dashboard often, but do you know what all of the terms in the column headings mean? If not, you’re in luck – here is a quick breakdown of all of the terms you could ever want to know when navigating your account:
Impressions
An impression occurs when your site is served an ad and the user is able to view it. So, for example, if one user is able to see three Chitika ads on your page, you will receive 3 impressions.
Another example – say that you have 100 users visit your page on a given day, but only 80 of them are visiting from a country that can see Chitika ads. This would result in 80 impressions.
eCPM
For beginners, eCPM can be a confusing stat. It is simply a way to track ad performance – it means “effective cost per mile (thousand impressions).” In simpler terms, it is the amount you are paid per 1,000 impressions. This is also very helpful when comparing channel performance.
Let’s say that on one channel you received 550 impressions and received $1.25 in total revenue. The other channel received 125 impressions and $0.55 in revenue. To compare the channels, you would use eCPM. The first channel’s eCPM is $2.27, and the second’s is $4.40. So, even though you earned more with the first channel, the second one actually performed better comparatively.
Revenue
As a publisher, isn’t this the point of having ads on your page? Therefore, I’m sure you all know what this stat mean$. 🙂
Next up, we’ll take an in-depth look at the Reporting in your dashboard- where to find total revenue when you want it.