The mobile operating system designed to save Microsoft’s mobile business is struggling. A month and a half after its launch, Windows Phone 7 is outnumbered over 100 to 1 by both Android and iPhone, based on traffic through the Chitika ad network.
Over the past three weeks, for every one Windows Phone 7 impression we see, there are 110 Android impressions and 172 iPhone impressions. That number is remaining relatively stable, with very little significant market share growth in WP7.
Although the mobile operating system has received generally positive reviews, it appears to be struggling to gain a foothold against Google and Apple’s well-established entries into the smartphone market.
Given that both Android and iPhone see their biggest spikes in usage during weekends, Microsoft may do well to position Windows Phone 7 as a BlackBerry nemesis rather than an iPhone/Android killer – the corporate worker’s smartphone of 2011.
For more information on this study, contact:
Daniel Ruby
Research Director, Online Insights
Chitika, Inc.
+866.441.7203 x966
press@chitika.com
Already 100:1 againt Android with 80M+ devices? That’s actually pretty good for Windows Phone 7. People need to keep in mind it’s been only a month and WP7 is not available for many carriers and countries yet.
20 days … 20 days after launch you are able to make an assessment to the long term viability of a product. Android didn’t gain much traction until the DROID ad blitz by Motorola. Not much analysis could possibly be done on your part to make your snap judgment.
This researcher should either fined another job, or get a life.
Are you serious? This has zero to no relevance. Give it 90 days.
Research director? For someone with such a title, you would expect a rather more scientific approach in the assessment. This guy is a blogger at best, not a “researcher.”
Haha, all those WP7 fanboys are hilarious. What’s not scientific about this approach? If there are 80million Android devices in use, that means there are about 700,000 WP7 devices. That’s not a success by any measure. Even the Palm Pre sold faster, measured against overall smartphone sales in 2009, and that was one phone in one country.
What’s not scientific about this? How about it only measures through their ad network? Maybe 99.9% of all Phone 7’s don’t view ads!?! Or maybe there are not 100,000 apps that are ad supported for the platform (like iPhone). You can’t tell me the total web traffic of a phone from the ad usage. MAYBE you can if you are actually looking at all the server logs and viewing which are mobile for a website.
Daniel am waiting for my dose of Chitika research for the new year 🙂