July is over, and we have stats: in looking at the full month’s traffic, Google remains unassailable in its #1 spot although the Microhoo combination of Bing and Yahoo! continues to slowly erode Google’s market share. Yahoo!’s market share rose 1.22% from June, ending at 6.14% of all traffic sent into the Chitika network, while Bing’s share declined 0.7% to 10.56%. Google lost just over half a percent, posting a July market share of 80.97%. AOL and Ask continue to jockey for 4th place with 1.22% and 1.12% of the search market, respectively.
Looking back, we can see the search market changes over the past two years.
The way we register search engine market share is by the percentage of all search traffic coming into the Chitika advertising network in a given month. These figures may be different than other data providers’ as we do not track searches executed, but rather traffic to third-party sites generated by search. Comparing our data to searches entered data, it appears that portal sites keep more of their searches in-network, rather than sending them out to third-party sites.
The Raw Numbers:
| Jan 10 | Feb 10 | Mar 10 | Apr 10 | May 10 | June 10 | July 10 | |
|---|---|---|---|---|---|---|---|
| 83.59% | 84.4% | 85.07% | 84.18% | 83.84% | 81.54% | 80.97% | |
| Yahoo! | 6.56% | 6.33% | 5.7% | 5.78% | 5.49% | 4.92% | 6.14% |
| Bing | 7.75% | 7.15% | 7.07% | 7.78% | 8.45% | 11.26% | 10.56% |
| AOL | 1.15% | 1.16% | 1.16% | 1.18% | 1.15% | 1.21% | 1.22% |
| Ask | 0.91% | 0.91% | 0.99% | 1.05% | 1.06% | 1.07% | 1.12% |
Contact
Daniel Ruby
Research Director, Online Insights
Chitika, Inc.
+866.441.7203 x966
press@chitika.com
Thats nice about bing but google is best its very difficult to beat google. Bing traffic also good for publisher
No surprise by now, Bing was performing quite well over the last months. With Firefox ending the google contract it might even gain some more altitude 🙂
Keep the stats coming, always makes my day!
Aescurd
Great to see Bing growing and growing. I think for the average user bing, google and yahoo amongst others are pretty much the same with tiny differences. If anything with all the adjustments google makes I actually see more and more search results that make no sense. Our company does a large amount of seo / sem from organic to ppc so im not stop testing results and find horrible irrelevant results showing up that just don’t make any sense at all how google would rank them so high?
If bing grows then maybe the ppc adwords rates might drop for some of the competitive industries, keywords and phrases?
Doing work for clients and optimizing on bing is much less of a headache than google so im crossing my fingers that bing keeps up the advertising on various media and increases its market share steadily.
My next smart phone upgrade will for sure be the next windows phone then to do my part =).
Great site and blog, have a good one
AOL actually seem better in this report compared to the one published by comscore. try more guy, we love you and want more from you.