One in Five Internet Sites Running Flash Content
Westborough, MA, February 25, 2010 – Online advertising network Chitika, Inc., which regularly publishes studies on Internet user trends, today released a study on how much of the Internet runs Adobe Flash for non-advertising content. The study found that of the top 500,000 sites as ranked by Quantcast, 107,226 – or 21.45% – used Flash to generate or display content for users.
All registered instances of Flash cited in this study were content, as Flash advertising was explicitly excluded.
Top Sites Use Flash More
Sites at or near the very top of the top 500,000 list were even more likely to be running Flash, the study found. 35.4% of the top 500 sites are currently running non-advertising Flash content, meaning that iPhone (and presumably iPad) users are missing out on some content from over a third of the top sites.
| Flash Distribution (rank): | Sites w/Flash | % Segment | % cumulative |
| Rank 0 to 250 | 87 | 34.80% | 34.80% |
| Rank 250 to 500 | 90 | 36.00% | 35.40% |
| Rank 500 to 1,000 | 148 | 29.60% | 32.50% |
| Rank 1,000 to 2,000 | 320 | 32.00% | 32.25% |
| Rank 2,000 to 5,000 | 858 | 28.60% | 30.06% |
| Rank 5,000 to 10,000 | 1,295 | 25.90% | 27.98% |
| Rank 10,000 to 15,000 | 1,218 | 24.36% | 26.77% |
| Rank 15,000 to 20,000 | 1,158 | 23.16% | 25.87% |
| Rank 20,000 to 30,000 | 2,336 | 23.36% | 25.03% |
| Rank 30,000 to 50,000 | 4,110 | 20.55% | 23.24% |
| Rank 50,000 to 150,000 | 23,200 | 23.20% | 23.21% |
| Rank 150,000 to 500,000 | 72,406 | 20.69% | 21.45% |
| 107,226 | 21.45% | ||
| Source: Chitika web scan of top 500,000 most trafficked Internet sites | |||
About Chitika
Chitika, Inc., is a search-based online advertising network, leading the way in intent-based advertising and search engine insights. Chitika provides publishers with an innovative way to monetize search engine traffic, and advertisers a new way of generating leads with clear consumer intent. With over 80,000 sites and 2 billion monthly impressions, the Chitika network is the pulse of the online world. Through research and targeting, Chitika continually evolves its image as “the ad network that knows when not to show ads.” For more information, visit http://chitika.com
Contact
Daniel Ruby
Research Director, Online Insights
Chitika, Inc.
+866.441.7203 x966
press@chitika.com
I’ve run into this limitation more times than I can count. Any ideas as to what Apple’s reasoning is on this? Is it that Adobe wants licensing fees for usage of the software?
Its to lock its users in to using their venues. Apple is a very closed company, their philosophy is for all access to content be controlled by them. For instance, to develop the apps for the iphone you need to use the Iphone UDK which is only available for apple computers. With flash, people could stop using their app store to play games, listen to music, and use applications in general. Apple is protecting their app store by making it the only option.
The cold hard truth of it is this… Adobe never bothered to make FLASH run remotely acceptable under OS X, which happens to be the OS that runs on Apples computers AND is the foundation that the iPhone, iPod Touch and now the iPad is all based on.
Why is this important?
Two reasons…
1 – Flash on the OS X platform is very crash-prone.
2 – Flash on the OS X platform is abnormally CPU intensive.
When the CPU is working it’s EATING from the battery, the harder it works the quicker the battery runs down.
In short if Apple were to implement FLASH on its devices they would run poorly and for shorter periods of time and who would want that?