By: Alden DoRosario
As a publisher, one often wonders how you stand relative to other publishers on the Internet (specially the high performing publishers). What are you doing right (or wrong) ? This is an analysis of 50 high-performing Chitika publishers (i.e. publishers with good traffic and monetization strategies). I hope you find this data useful AND actionable. [This analysis was done for a 7 day period between 2nd-8th June 2008].
Please Note: If you had significant traffic during 2nd-8th June 2008 with Chitika, you should be getting a customized analysis report in your mail soon. Stay Tuned.
Traffic Metrics [ PS: While there are a ton of factors that go into your traffic, we analyzed what we feel are the Top 3 factors]
| Key Metric | Why this matters | Chitika Top Performer Averages |
|---|---|---|
| US Traffic (I.e. How much of your total traffic came from US) | The US market is the most developed and lucrative market for advertising revenue. | 56.88% |
| US Search Engine Traffic (i.e. How much of your US traffic came from search engines) | Searchers Equal Clickers/Buyers. Search engine traffic monetizes the most and converts the best for advertisers. | 59.87% |
| US Search Engine Traffic CTR (i.e. For the traffic that came from search engines, what was the CTR) | Location Location Location – Ad placement decides whether visitors click on the ads | 1.64% |
So what should you do about this ?
| Recommendation | Why this matters | Useful Links |
|---|---|---|
| SEO | Optimizing your site for SEO attracts lucrative search engine traffic | http://seobook.com/, http://www.seomoz.org/blog |
| Traffic | High traffic sites gain from incoming links and also benefit from a “Rich Get Richer” principle. | http://www.problogger.net/ |
| Placement | Moving your ads into high heat zones leads to more clicks | http://crazyegg.com/ (Heat maps), http://www.jensense.com/ (A/B Testing) |
| US Traffic | Follow the money | http://spyfu.com/ |
| Chitika | Premium | Chitika | Premium has been shown to work great on sites that get good search engine traffic | Chitika | Premium Code |
Did I miss something? Continue the conversation or add your own tips in the comments below.