Chitika has issued an advertiser case study, which measures engagement as a principal metric, and outlines the success of our recent conversational brand marketing specific mimoco campaign, powered by Chitika | VBU. Over the campaign’s seven day run, data shows a 54% increase in engagement rate… Read more about analyzing engagement metrics and the mimoco case study, in Chitika | Pulse, issue XIV. By Tessa Rudd, Strategic Partnerships Coordinator – Advertising Media Division